As we mark Canada Day this July 1st, it’s the perfect moment to celebrate the inspiration driving WeMaple—our love of authentic Canadian storytelling and the powerful momentum we’ve built showcasing innovation through film.
Since launching in 2017 alongside Canada’s 150th anniversary, WeMaple Season has amplified the voices of visionaries shaping technology, sustainability, and creativity across our great nation.
Most importantly, our success belongs to the incredible partners who believed in our mission—and helped bring recent Season 3 to life.
🔹 Spotlighting Season 3: WeMaple Partners
- WeMaple incredible production team, Creative Director and Director Graham McGinn, Content Creators and Mentees, Associate Producers in Training, shaping the future of storytelling in Alberta, Pamela Shah and Oksana Drahan.
- VEKLabs – our trusted production collaborator, delivering cinematic excellence!
- Eavor Technologies Inc: Underground, Underdog: WeMaple Season 3, Episode 1, TRAILER – Origination: The First Eavor-Loop™ – Episode 4
- VentMEDIC Corp: Mighty Measurements: A Carbon Credit Story – Episode 2
- The Black Swan Theory: A Geothermal Story, Episode 3
- Since inception, WeMaple has partnered with and been supported by Calgary Arts Development, Tourism Calgary, Calgary Economic Development, Shambahala Music Festival, Fuse33 Makerspace, Natural Health Services, Hilton Hotels, Shaw, Telus, plus strong backing from the Government of Alberta, the Government of Canada.
- Produced with the assistance of the Government of Alberta, Alberta Media Fund. Shot on location in Alberta, Canada. Produced with the support of the Canadian Film and Video Production Tax Credit.
🚀 Powering Season 4 with Momentum
As we look ahead to Season 4, Canada Day is a launchpad, reminding us why WeMaple resonates:
- It’s our shared Canadian identity—resilience, ingenuity, and inclusivity.
- It’s smart collaboration—uniting organizations with purpose-driven storytelling.
- It’s sustainable impact—films that inspire action and build trust.
Season 4 will continue unveiling Canada’s best in technology and innovation —highlighting clean energy, AI, biotech, smart infrastructure, and more. With Season 3’s cinematic acclaim (including MarComms Gold for Underground, Underdog: The Eavor Story), we enter the next phase with confidence.
🌟 Join Us on the Journey Ahead
This Canada Day, let’s honor how far we’ve come—and imagine how much further we can go.
If your tech, cleantech, health, or infrastructure company is ready to illuminate its story through an impactful documentary, WeMaple Season 4 is calling. Together, we’ll craft cinematic narratives that showcase Canadian leadership on the world stage.
➡️ Interested in becoming a Brand Partner? Reach out to Executive Producer Matt Keay at Business on Camera to explore Season 4 opportunities.
From all of us at WeMaple and BOC—Happy Canada Day—and here’s to another season of powerful, truly Canadian stories.






