Big Four Giant PwC Goes All-In on Crypto After U.S. Regulatory Shift

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PwC, one of the world’s Big Four accounting firms, is stepping deeper into crypto after years of staying cautious. In a recent interview, Paul Griggs, PwC’s U.S. senior partner, said the firm has decided to “lean in” toward crypto. 

He said that the Trump administration has reduced legal uncertainty, especially in areas closely watched by banks and major corporations.

PwC Crypto Expansion After U.S. Regulatory Shift

PwC confirmed it will expand its crypto-related audit and advisory services, focusing mainly on stablecoins and tokenized assets. The decision follows supportive regulatory changes in the U.S., including the GENIUS Act, which brought clearer rules for digital assets and reduced legal uncertainty.

Paul Griggs, CEO of PwC U.S., said the new environment allows the firm to “lean in” instead of staying on the sidelines. 

He noted that stablecoin regulations and clearer rulemaking are creating stronger confidence for long-term involvement in the sector.

Stablecoins and Tokenization Drive the Opportunity

The timing is important. The global stablecoin market is now worth over $317 billion, with U.S. dollar–backed tokens accounting for more than 90% of total supply. Daily stablecoin transaction volumes often exceed $80–90 billion, rivaling major payment networks.

At the same time, tokenization is gaining speed. Industry estimates suggest that $5–10 trillion worth of real-world assets could be tokenized by 2030, including bonds, real estate, funds, and private credit. 

PwC sees this as a long-term growth area where companies will need trusted auditors and advisors.

PwC To Add Crypto Audit and Advisory Services

PwC plans to grow its crypto audit, compliance, and advisory offerings for exchanges, stablecoin issuers, blockchain startups, and tokenization platforms. Meanwhile, these services include custody reviews, financial reporting, and risk management.

The firm is also building larger internal teams focused on blockchain, digital asset accounting, and crypto regulations. This will help PwC support both crypto-native firms and traditional companies entering digital assets.

Crypto’s Move Into Mainstream Finance

Although PwC is not alone. KPMG has said crypto adoption has reached a “tipping point,” while Deloitte has released a detailed accounting roadmap for digital assets.

With three of the four Big Four firms now actively involved, crypto is no longer seen as fringe. Instead, it is increasingly viewed as a core part of the global financial system.

PwC’s move adds credibility at a time when the global crypto market value is hovering near $3.25 trillion. Institutional participation remains key, and large firms entering the space help reduce trust gaps.