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Trump-Backed World Liberty Financial Launches World Liberty Markets, Debuts DeFi Web App For USD1

WeMaple AI by WeMaple AI
January 12, 2026
in Crypto
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Trump-Backed World Liberty Financial Launches World Liberty Markets, Debuts DeFi Web App For USD1
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Trump-Linked WLFI Applies for US Banking License for USD1 Stablecoin

The post Trump-Backed World Liberty Financial Launches World Liberty Markets, Debuts DeFi Web App For USD1 appeared first on Coinpedia Fintech News

Trump-backed World Liberty Financial has launched its first decentralized finance web app, World Liberty Markets. This allows users to lend and borrow its dollar-backed stablecoin, USD1. Built on Dolomite’s infrastructure, the platform allows users deploy USD1 or use assets like ETH, USDC, and USDT as collateral. The launch is a significant step in the US as USD1’s real-world use surges with its circulating supply hitting $3.4 billion.

Trump’s WLFI Lets Users to Lend

Trump has been very positive toward crypto since winning elections. According to latest press release, World Liberty Financial, a crypto company backed by Donald Trump’s family, has launched out its first DeFi web application, called World Liberty Markets. Announced on Monday, the new platform allows users to lend and borrow using the firm’s dollar-pegged stablecoin, USD1.

The platform is built using technology from the DeFi protocol Dolomite and lets users lend and borrow crypto assets directly onchain, with USD1 acting as the main asset.

5/ Users will influence what comes next. WLFI token holders can propose and vote on new collateral assets and incentive structures inside WLFI Markets. As WLFI Markets grows, the community’s influence over the system grows with it.

— WLFI (@worldlibertyfi) January 12, 2026

Zak Folkman, Co-Founder and COO of World Liberty Financial, said, “A year ago, we set out to build a stablecoin that could compete with the biggest names in crypto, and USD1 has exceeded every expectation. Now we’re giving USD1 users access to even more ways to put their stablecoins to work. World Liberty Markets is a major step forward, and it’s just the first of many products we’re planning to roll out over the next 18 months.”

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World Liberty Markets allows users to lend and borrow USD1, while also letting them use other assets like WLFI, ETH, cbBTC, USDC, and USDT as collateral.

The platform also includes a USD1 Points Program that gives rewards to users who deposit the stablecoin. However, the company did not share specific details about how the program works or who qualifies.

According to World Liberty Financial, the launch is a big step in making USD1 more useful in real-world crypto activity by bringing it into live DeFi markets. The stablecoin’s circulating supply has recently touched $3.4 billion.

WLFI Pushes USD1 Aggressively

WLFI has been pushing USD1 aggressively over the last few months. As previously reported by Coinpedia, World Liberty Financial put forward a proposal to allocate $120 million from its WLFI token treasury to accelerate adoption of its USD1 stablecoin.

The plan would use roughly 5% of the treasury to increase USD1’s circulating supply and fund integrations across centralized and decentralized crypto platforms, as the stablecoin market expands. The proposal is currently up for a governance vote, with WLFI token holders divided over whether deploying treasury funds at this stage is the right move.

Additionally, World Liberty Financial applied for national trust bank status in the United States last week. The application, submitted to the Office of the Comptroller of the Currency, would allow the company to issue and redeem its USD1 stablecoin, offer custody services, and handle dollar-to-stablecoin conversions.

These recent moves show how WLFI is getting serious about pushing USD1 into the financial system.

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