Bitcoin edged higher on Sunday as signs of easing US-China trade tensions lifted risk assets, while Strategy’s founder hinted the company kept adding to its Bitcoin holdings.
Strategy Keeps Buying
Michael Saylor posted a chart on October 26 that uses orange dots to mark recent purchases. The visual cue has become his shorthand for new buys.
Based on reports, Strategy added 387 BTC between October 13 and October 20, bringing its total to 640,418 BTC. That number is striking on its own. It shows a steady, deliberate approach to buying even when prices are volatile.
Strategy’s disclosed average cost for its Bitcoin stands at $74,010. The company’s moves lately have been small compared with September, when it took in more than 7,000 BTC across several large transactions. The size of any fresh purchases this week has not been publicly revealed.
At the same time, Bitcoin’s market moves were influenced by broader news. The price of Bitcoin rose about 1.6% on Sunday, while Ethereum gained roughly 2.8%. Short-term swings appear driven more by headlines than by a single company’s actions.
It’s Orange Dot Day. pic.twitter.com/5FSGmxwoNS
— Michael Saylor (@saylor) October 26, 2025
Holdings, Valuation And Track Record
Based on reports, at prices a little over $115,000 per BTC, Strategy’s Bitcoin stash is valued at around $72 billion. That valuation implies a paper gain of more than $25 billion over a total cost basis of about $47.4 billion since the program began in 2020.
Reports have logged 83 separate purchase events in that time, a pattern that has left investors with a clear view of the firm’s playbook: buy repeatedly and report afterward.
Some of the buying was concentrated in September, when the firm added thousands of coins in a few large moves. Recently, however, allocations have looked smaller and more frequent. That shift suggests a preference for steady accumulation rather than single big bets.
Buying Behavior And Market Response
Strategy shares have been trading above the company’s net asset value. That fact suggests investors are comfortable owning MSTR as a way to gain Bitcoin exposure without buying the token directly. The company’s method — announce purchases after the fact and let the market reflect the holdings — has been consistent and predictable.
Geopolitical Headlines Drive Volatility
Meanwhile, officials from the US and China signaled progress in trade talks, and that helped calm some investors. According to reports, Scott Bessent told CBS News he expected the threat of 100% tariffs and an immediate export control regime to have receded.
Earlier in October, China announced tighter limits on rare earth exports used in chip manufacturing. On October 11, US President Donald Trump said he would impose an additional 100% tariff on Chinese goods and planned export controls on certain software to take effect on November 1.
Those days of sharp rhetoric caused heavy losses across markets and triggered one of the largest liquidation events in crypto this year.
Featured image from Gemini, chart from TradingView
