The third edition of the Crypto Content Creator Campus (CCCC) took place in the city of Lisbon. An event focused on monetization in the new Web3 era, creating more revenue opportunities and new ways to connect with and build communities in the emerging sector.
From November 14 to 17, the Bitcoinist team covered the events from the ground, speaking with influencers, key figures, and executives in the Web3 space.
ByBit CEO Declares a New Era for ‘FinFluencers’
The event kicked off with Ben Zhou, CEO and Co-Founder at ByBit. During his intervention, Zhou talked about the evolution of monetization, affiliate marketing, and the changes that are forcing an evolution in the sector.
From AI to regulations, Zhou declared that a new “Age of Compliance and Finfluencers” will emerge over the next five years. To Bybit’s CEO, this new era brings “unprecedented opportunities,” with a wider reach beyond crypto-native users, convergence of TradFi and Web3, and the evolution of exchanges into one-stop wealth platforms.
He noted that creators will need to decide whether to promote compliant or non‐compliant platforms as global licensing regimes continue to take shape, knowing that regulation will eventually catch up.
“People trust people faster than brands,” Zhou stated. “But as crypto becomes a regulated global financial system, the creators who build for the long term – not the fast shortcut – will be the ones who shape its future.”
Maye Musk at the Crypto Content Creator Campus: Building A Community In The Web3 Era
On the event’s final day, Maye Musk, with decades of experience in fashion, nutrition, and media, discussed the foundations of a lasting personal brand that can be monetized, focusing on authenticity and staying “true to yourself.”
Musk was joined by Musa Tariq, former marketing executive at Airbnb, Apple, and Nike, and Philippe Ben Mohamed, Head of Digital Innovation at Tomorrowland. During the panel, they explored sustainability and how creators can ethically monetize their communities in an increasingly competitive Web3 space.
“Content creators should consider themselves entrepreneurs with the opportunity of multiple streams of income,” Tariq said. The executive highlighted the importance of identity, noting that it is pivotal to know what your brand stands for and how it’s differentiated. “Brands that stand the test of time, are ones that know who they are and are protective and selective over what they do,” Tariq concluded.
Leveraging AI to Optimize Content: a Conversation with Sergei Loiter
We had the opportunity to talk with Sergei Loiter, CEO of Search, AI, and AdTech at Yango, about the impact of AI in digital marketing, content creation, and monetization in the Web3 era. This is what he told us.
Q: From your perspective, how has Web3 reshaped digital marketing so far? Are we seeing real innovation in this space?
Sergei Loiter: AI has been part of digital marketing for a long time, but generative AI — the AI everyone talks about today — has completely reshaped content production and the way creators work. With these tools, you can create content faster, cheaper, and experiment more freely. They unlock creative possibilities that simply weren’t available before. AI tools are transforming the industry, especially content creation and production.
Q: Let’s talk monetization. How do you compare the current landscape between Web2 and Web3? And do you see AI as more of a disruptor or an enabler for creators?
Sergei Loiter: I don’t think there’s a huge difference between Web2 and Web3 when it comes to creators and monetization models — the main difference lies in the kind of content being created. AI, on the other hand, is a massive enabler. Those who learn how to use these tools effectively will stay ahead of the game.
Q: Lastly, what advice would you give a new creator who wants to start monetizing and growing their audience? What tools would you recommend?
Sergei Loiter: First, think of your content as a product. Start with your audience — who are they, what do they want, and where do they consume content? Once you understand that, treat different platforms as your distribution channels. Don’t stick to just one — diversify and tailor your content for each.
Monetization shouldn’t be the goal; it should be the outcome. If you focus on creating value and high-quality content, followers — and income — will follow naturally. Don’t be afraid to fail. Learn from your mistakes and keep evolving.
