Around 80% of investors in one of Cardone Capital’s funds had no Bitcoin exposure before the company began shifting its strategy — a detail founder and CEO Grant Cardone himself revealed at the 2026 Consensus conference in Miami earlier this month.
A Hybrid Model With Big Return Claims
The $5.3 billion real estate firm has been quietly reshaping how it invests, folding Bitcoin into property deals under a single LLC structure.
Cardone says the approach could produce returns somewhere between 22% and 32%, arguing no traditional real estate investment trust can replicate it because REITs are barred from holding Bitcoin on their balance sheets.
The latest move came during a recent price pullback. Cardone announced on X that Cardone Capital had purchased another 130 BTC, worth around $9.5 million at current prices, describing it as a buy on the dip.
CardoneCapital adds another 130 BTC on pullback.
— Grant Cardone (@GrantCardone) May 27, 2026
A Strategy Built Over Time
The purchase is part of a pattern. At the Consensus conference, Cardone disclosed that the company had already put $100 million into Bitcoin as part of a larger transaction that also included $235 million in property.
According to Cardone, the two asset types were brought together in one investment vehicle, with real estate providing cash flow alongside the Bitcoin position.
GRANT CARDONE JUST BOUGHT $9.5M IN BITCOIN.
130 coins added to Cardone Capital holdings.
Smart money accumulates when there’s blood in the streets.
Conviction plays @GrantCardone .
bitcoin:native https://t.co/3GWUqHeFDc pic.twitter.com/xQ0p9vKP7W
— CryptosRus (@CryptosR_Us) May 28, 2026
Reports indicate this follows a 2025 acquisition of 1,000 BTC, which was valued at over $100 million at the time. Each subsequent purchase has added to that base while the firm continues expanding its property holdings in parallel.
Cardone was clear on one point at the conference: he is not putting real estate on a blockchain. That stands apart from an earlier February announcement in which he said portions of Cardone Capital’s real estate would be tokenized to improve access to collateral and make secondary market trading easier.
Cardone’s Broader Bitcoin Views
Beyond the fund strategy, Cardone has been vocal about what he wants to see from Washington. He posted on X that US President Donald Trump should push to make the US the global capital of crypto and suggested using revalued gold reserves to fund Bitcoin purchases at the federal level.
Cardone also recently attended a Trump Coin event at Mar-a-Lago. Whether any of those political positions translate into policy remains to be seen, but his company’s buying activity shows no signs of slowing.
Featured image from Pexels, chart from TradingView
