That distinctive “schhhhhlorp” sound could be back in Canadian kitchens soon, as frozen juice is set to return to one of Canada’s largest retailers.
Loblaw has confirmed that its yellow and black No Name brand is bringing frozen concentrated drinks back to its stores across the country.
“The new assortment includes White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch and Berry Punch,” Loblaw spokesperson Rachel Siekanowicz wrote in a statement to CBC News.
The new products are expected before the end of June.
The relaunch comes months after Coca-Cola discontinued its Minute Maid line of frozen juices.
At the time, the beverage giant’s plant in Peterborough, Ont., was the only producer still selling the concentrated products into the Canadian market.
Other brands of frozen juice in Canada, including Old South, had been discontinued for years after Canadian company Lassonde left the category, saying demand for frozen-from-concentrate juice had waned. After Lassonde left the market, only Coca-Cola remained until early 2026.
The upcoming No Name juice will not come from a Canadian supplier, according to Loblaw.
“There is currently no manufacturer producing frozen juice concentrate in Canada,” Siekanowicz wrote. She said the company began looking for alternatives as soon as it learned frozen juice would be unavailable through existing suppliers such as Coca-Cola.
Frozen juice concentrate is being discontinued in Canada
Frozen juice from concentrate was invented more than 80 years ago but lost popularity over the decades, in part because juice as a whole lost what beverage analysts call “share of throat.”
“Out of all of the cups of juice that Canadians are consuming, only about seven per cent is from frozen concentrate,” said Emma Balment, Toronto-based director of market strategy and understanding at market research firm Ipsos, in a January interview with CBC News.
Loblaw said prices for its new products will depend on the store; the company’s brands include Loblaws, Real Canadian Superstore, No Frills and Shoppers Drug Mart. The company told CBC News it expects to start pricing around $2.25 for 283 millilitres.
Loblaw’s No Name may not be the only version of frozen drink available in the coming months, with some Metro-owned store brands beginning to list frozen concentrate online months after the retailer said it was considering options to replace the discontinued product. However, the Montreal-based retailer does not operate across Canada.
While the now-defunct Minute Maid juices appeared to be the last frozen concentrates mass-manufactured in Canada, a domestic producer may still be considering the product. An industry source told CBC News a Canadian company may be re-entering the frozen juice market, but details aren’t available yet.
At a minimum, that could mean relief for many Newfoundlanders before Christmas approaches. The frozen juice cans are an ingredient in “slush,” a popular cocktail of the concentrated juice, sugar and alcohol prepared in a bucket around the holiday season.
